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The Irish Pub Concept

According to its website, The Irish Pub Concept is successful because it takes the pub experience to a "whole different level of excellence... By combining stunningly-accurate interior design with great food, drink, music and, most of all, people, guests are immersed in another world of warmth, conversation, laughter and fun... From a financial perspective, this level of authenticity works hard to make consumers feel they are in a premium environment and therefore can indulge themselves."

Case Study